… in a good way that is.
Somehow this emphasize the stuff that we seem to forget in this digital age … the art of learning a craft, the beauty of not choosing the easiest way. Everything about this little video is just. Well … genuine!
And at the same time it is a very obvious piece of advertising for Stella Artois. Yes I admit it … I spent 12 minutes looking at a Stella Artois mural. But who cares when advertising is this beautiful!

The Vacationeers have made this series of four five short films featuring Google products. Now I can’t really figure out if Google somehow has anything to do with these films (other than being featured in them) – it doesn’t seem like it though. But what is interesting about all this is that each of the four films show one of Googles services in action, explaining how it works, while being entertaining. The first video was put on youtube in january and has almost 2,000,000 views on Youtube alone.

Check them here:

Part 1. Google Maps and Street View:

Part 2. Google Moon:

Part 3. Google My Maps:

Part 4. Google SMS Search:

Part 5. Google Mobile:

I think this goes to show that a video explaining a somewhat complex service or feature do not have to be boring or technical. The production cost on these videos can’t have been high, but that doesn’t really matter. What matters is that after watching these four videos I bet even my mom could explain what all four five google services do.