I found this guy Alex Ostrowski who is an arty-designy kind of guy. He has some nice stuff on his site so go check it out.
One of the things he made that I relly like are these glasses that are either permanently half empty (filled with air) or permanently half full (filled with caster resin).
I don’t know if you can actually buy them, but i sure hope so.
Rats can smell if they are genetically compatable with a potential partner. This way they can simply sniff out a rat that will result in deformed offspring and avoid mating – making sure the rat race is always healthy.
Now a Swiss dating firm use genetic profiling in order to match the right people. So now you will not only both have to be equally interested in bird call recognition and salsa but you will be sure that your children will be strong and genetically sound.
Once again the powerful people of the entertainment industry have shown their complete lack of understanding their customers, their market and the problems they are facing.
It never seize to amaze me to what lengths these people will go to defend and obsolete business model. Music and film distribution on a disk is so – well – last century.
Making it illegal to use a region free dvd player and uploading content to YouTube is just another bound-to-fail attempt of maintaining the disk (cd and dvd) as the only way of buying, watching and keeping music and video.
Again, as I have mentioned in an earlier post, the reason why people like their music and films on their computer, iPod or phone is not because they want to break the law, avoid paying for it or going around regional coding. It is because it is easier, more convenient and a better solution for most peoples needs.
Outlawing your entire customer base seems like a bad idea.
Ok a little nerdish here, but I had this problem with having the JW FLV Media Player and a NextGen Gallery on the same page. The playlist and playbutton of the flashplayer was showing through the modal window when showing the large pictures of the NextGen gallery.
This only happened in FF on mac … Safari on Mac, FF, IE6 and IE7 on pc did not have this problem.
I solved it by adding $output .= ’s’ . $videoid . ‘.addParam(“wmode”,”opaque”);’ . “\n”;
in the plugin editor.
Put it after $output .= ’s’ . $videoid . ‘.addParam(“allowscriptaccess”,”always”);’ . “\n”;
and it should work.
It is still a little querky, as the flash player comes throught the modal window when you page through the pictures in modal mode, but it is definentely better than having a big playbutton in the middle of all your pictures.
He also see the solution to stopping “piracy” as providing a better product rather than suing people, companies and everything else in sight. As he puts it:
What Sumner is missing with his comments is the fact that pirates can be beaten—it happens all the time—but not primarily by means of legal threats and lawsuits.
I am tired of people (mostly old fashioned advertising people) who believe that they are making “viral marketing” by putting a TVC online.
Yes there have been good examples of a TVC – or at least a short video – making a big viral impact. The two that I have top of mind is the Quiksilver Dynamite surfing and the Nike Football video with Ronaldinho. They made a huge impact, no doubt about that.
But the success of these two videos unfortunately gave many of the people in the advertising business struggling to understand this new media a fake revelation.
Heureka! You make a short video and just put it online, and it is “viral”. But there are (at least) two fundamental flaws to this thinking:
You can never guarantee that something will be “viral”.
On TV you can pay more money and make sure that more people see you TVC, but since viral is solely dependent on people sending your stuff on to their friends, you essentially have no control over it once you have put it out there. You can seed it as many places as you like, but if it don’t catch on, you can never make it viral.*
Everything can be viral
One of the first examples I can think of that really took off was Burger King’s Subservient Chicken from 2004, another good example of marketing that has gone viral is Office Max’s Elf Yourself.
I am not against video – just to prove my point I think Nike’s new “Take it to the next level” video is extremely cool, and it is making it viral big time right now.
The problem is that the term “viral” is being abused. You can put a video online, but if nobody watch it, it is not viral. On the other hand, if 2 million people come and look at your animated gif because a friend sent them the link, your animated gif is certainly viral.
* How many hits does it take before you have gone viral? I do not know if there is a specific point when something has gone viral. Per definition if one person receives something and sends it on to just two more people it could be argued that it is viral. But here I am talking about the term viral in a “massive spread across the web” sense.
A friend sent me the link to this site, and I think it is so sweet that I have to post it here as well.
I won’t start to explain what it is about, cause you’ll just click the link if you are interested anyways, but I think they have an interesting ability to make their small products interesting by virtually making them more dull so to speak, and then wrap them in a little story…
Also because it is made from 100% recycled materials and it is compostable- which means one day, it will probably become a part of a large tree. Maybe you can cut down that tree and make it into a speedboat.
Amazing trip to Austin, Texas and South By South West Interactive Festival 2008. I am currently working on a structured feedback of the whole thing, so I will probably put something up i a not so distant future, but until then, here is a picture of some amazing Texan BBQ
I’m off to Texas in two days. Looking forward to 5 days wearing only chaps and a cowboy hat while listening to clever people telling me about interesting stuff.
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